Identity / Website
CopyCon
From ProCopywriters, CopyCon is an annual event for everyone who works with words. Includes a number of talks and a variety of breakout sessions.
CopyCon logo
Event logo
Event home page
About page
Summary
To reflect name change from 'Copywriting Conference' to a much simpler 'CopyCon' a new brand and website was required. As event themes change each year the brand and website needed to be visually flexible but retain consistent and recognisable elements.
Design mechanics and patterns from the brand where pushed to the fore-front of the site. This resulted in a vibrant and visually interesting experience, even on longer-from content pages.
At a glance
Inject more of the Copywriting Conference brand into the visual design of the website
Have an 'at a glance' layout that exposes all important information and content
Create responsive designs that adapts to a breadth of content