Website
ProCopywriters
ProCopywriters is a membership organisation for commercial writers. Founded and managed by copywriters their aim is to elevate the profession of copywriting and help copywriters promote themselves, find work and get support from their peers.
Home page
Dynamic navigation
Directory of members
Portfolio showcase
Summary
Having undergone a rebrand earlier in the year by the fantastic Bryan Kidd, ProCopywriters needed a website to reflect their new identity. Aside from aligning the website to their new brand, it was also an opportunity to rethink key user journeys and to identify pain points for new members signing up and businesses looking for freelance copywriters.
At a glance
Interpret and adapt their new brand for their new responsive website
Identify current pain points and simplify user journeys
Create InVision prototypes, collate assets and create design guidance for handover