
Portfolio
Military in Motion
Think Like a Soldier Perform Like a Champion. Dame Kelly Holmes’ high intensity class brings together her experience as a personal trainer in the army with everything she has learned as one of Britain’s top athletes.
Project Details
Military in Motion (MIM) needed an identity that reflected their energy and ethos and appeal to those who want to take training to the next level.
The brand works across a breadth digital platforms and mediums and a set of robust tools and design devices ensure that the identity is consistent.
Documentation and guidance was provided to ensure new content introduced to the platform would feel part of the MIM family.

Military in Motion identity

Example usage

Website home page

Website home page