Identity
Military in Motion
Think Like a Soldier Perform Like a Champion. Dame Kelly Holmes’ high intensity class brings together her experience as a personal trainer in the army with everything she has learned as one of Britain’s top athletes.
Military in Motion identity
Example usage
Website home page
Website home page
Summary
Military in Motion (MIM) needed an identity that reflected their energy and ethos and appeal to those who want to take training to the next level.
The brand works across a breadth digital platforms and mediums and a set of robust tools and design devices ensure that the identity is consistent.
At a glance
Develop an identity that reflected the founders goals and ethos of Military in Motion
Created a design toolkit that could adapt to a wide breadth of platforms and mediums
Developed marketing and application layouts that would scale across multiple devices