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Goldstone Rum
Goldstone Rum, founded by John and Georgina, is a truly unique collection of rums unlike anything else on the market distilled at a local Sussex distillery.
Project Details
The brief was to create a brand that recognised the origin of Goldstone Rum without being too literal. As a more high-end product clichéd imagery usually associated with rum was to be avoided.
The brand development focused around representation of Goldstone Rum in both physical and digital forms. The goal was to make the brand stand out in hospitality environments, be a talking point in a home setting and to have an impact on social media.
For the bottle labels, different colours where introduced for additional rum varieties. This demonstrated the flexibility of the brand and how it could adapt to new products introduced in the future.
www.goldstonerum.com
Goldstone Rum logo
Goldstone Rum label
Brand guidelines
Label varieties