Identity / Website
Goldstone Rum
Goldstone Rum, founded by John and Georgina, is a truly unique collection of rums unlike anything else on the market distilled at a local Sussex distillery.
Goldstone Rum logo
Goldstone Rum label
Brand guidelines
Label varieties
Summary
The brief was to create a brand that recognised the origin of Goldstone Rum without being too literal. As a more high-end product clichéd imagery usually associated with rum was to be avoided.
The brand development focused around representation of Goldstone Rum in both physical and digital forms. The goal was to make the brand stand out in hospitality environments, be a talking point in a home setting and to have an impact on social media.
At a glance
Developed a brand that could adapt to both physical and digital use
Produced a set of product labels for the rums
Designed a responsive website and helped integrate the brand in to their online shop
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Identity / Website
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