Military in Motion

Think Like a Soldier Perform Like a Champion. Dame Kelly Holmes’ high intensity class brings together her experience as a personal trainer in the army with everything she has learned as one of Britain’s top athletes.

Project details

Project details


Identity, UI design

Military in Motion (MIM) needed an identity that reflected their energy and ethos and appeal to those who want to take training to the next level.

The brand works across a breadth digital platforms and mediums and a set of robust tools and design devices ensure that the identity is consistent.

Documentation and guidance was provided to ensure new content introduced to the platform would feel part of the MIM family.

At a glance

  • Develop an identity that reflected the founders goals and ethos of Military in Motion
  • Created a design toolkit that could adapt to a wide breadth of platforms and mediums
  • Developed marketing and application layouts that would scale across multiple devices
Military in Motion identity Military in Motion identity Example usage Example usage Website home page Website homepage Website Website